We love meat. We love cheese. And for thousands of years we have relied on animals to make them. Impossible Foods has found a better way. We use plants to make the best meats and cheeses you’ll ever eat.
Impossible Foods is developing a new generation of delicious and sustainable meats and cheeses made entirely from plants. Our mission is to give people the enjoyment of food that comes from animals without the health and environmental drawbacks.
Meat lovers that would want to go fully vegan would most certainly love the fact that a vegan cheese burger would soon come to life. As per PopSugar, a company founded by a former Stanford biochemistry professor which is based in Redwood California, Impossible foods have been working hard on their lab to create a meatless patty. Their goal to create a plant based meat and cheeses without causing negative effects to both the human body and the environment.
Impossible Foods has raised massive 108 million in series D funding after receiving financial backing from the likes of Bill Gates.
More and more venture capitalists are investing in the potential lucrative market of meat based alternatives. As the population grows, more people cut meat and more and more people become aware of the affect our habits are having on the environment, meat substitution will surely increase.
As well as producing meat based alternatives, Impossible Foods also looks to replicate diary products using plants.
It’s not the first time that Bill Gates has put some of his hefty stack of cash towards a company in this sector. He is also an investor in Beyond Eggs – a company that has made a number of products, like mayonnaise, that substitutes the use of eggs with plants based material.
If these trends continue to grow the way they are, just imagine, in the future you might be a vegetarian without even realising it.
Via [Impossible Foods]